Business Administration and Digital Innovation with Digital Marketing

The Bachelor of Business Administration and Digital Innovation with Digital Marketing in Malta (hereinafter – Business Bachelor with Digital Marketing in Malta) offers international students a global perspective on the many core business concepts, developing a solid understanding of global markets and industries.

Business Administration and Digital Innovation with Digital Marketing, bachelor’s, 3 years, 13 900 Euro/year

The Business Bachelor with Digital Marketing in Malta program aims to help all enrolled students acquire an in-depth knowledge of the key traditional and digital marketing principles, as well as an understanding of how to apply them to real-world business operations.

The Business Bachelor with Digital Marketing in Malta is based on improving research, product planning and sales execution; it strengthens critical thinking and covers topics such as brand management, market analysis and new product development. As part of the degree, you will cover innovative communication, digital and online marketing – studying SMM and SEO optimization, pricing strategies and online retailing. You will also learn how to test short and long term traffic funnels, manage and launch advertising campaigns, and monitor the global marketplace by testing users’ browsing habits, creating the best offers, and providing customers with new incentives to buy.

At the end of the day, the Business Bachelor with Digital Marketing in Malta degree will fully equip students with the marketing management knowledge required to effectively lead multinational teams and work successfully at both national and international levels.

List of electives

Digital Branding;

Management of Retail and Electronic Distribution Channels;

Pricing Strategies and Digital Products;

E-Commerce Development;

Sales Management;

Consumer Behaviour and Emerging Technologies;

Dissertation in the area of Digital Marketing.

Advantages of Studying in Malta

Among the popular study programs in Malta are Business Administration and Digital Innovation with Finance & FinTech, Business Administration and Digital Innovation with Digital Marketing, and Business Administration and Digital Innovation with Digital Communication & PR. These programs are highly regarded and attract a large number of international students. With our help, you can study one of the above-mentioned programs.
Advantages of Studying in Malta

Malta offers a unique blend of high-quality education, affordability, and a welcoming environment, making it an attractive destination for international students seeking high-quality education at a reasonable cost. Maltese people are known for their welcoming and friendly nature. The country is a multicultural society, offering international students the opportunity to interact with people from diverse backgrounds. Malta is full of scenic beauties such as beaches, historic sites, and vibrant cities. The capital city, Valletta, is famous for its historic architecture and lively culture. English is widely spoken in Malta, particularly among young people and in the academic community. This makes it easy for international students to integrate into society and communicate with their peers.

Higher Educational System

Malta's higher education system follows the Bologna Process, offering three main cycles: Bachelor's (3-4 years), Master's (1-2 years), and Doctoral (3-4 years). The academic year is divided into two semesters: the autumn semester (September to January) and the spring semester (February to June). The grading system typically uses a scale from A (excellent) to F (fail). Average annual tuition fees range between €6,000 and €20,000. The examination session lasts 2-3 weeks at the end of each semester.

Cost of Living

The cost of living for students in Malta is relatively affordable. Monthly expenses, including accommodation, food, transportation, and entertainment, range from €500 to €800. Renting a student dormitory costs around €100-€200 per month, while private accommodation can range from €300-€600. Public transportation is also affordable, with monthly passes costing around €10-€15.

Malta is an excellent country to study management in the most modern of ways.

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