Public Relations Management, Master’s - 1.5 years, 4606€/year (English)

If any of the above questions came back positive, it’s time to consider taking up master degree in Public Relations Management. Train yourself in the art of shaping the image of an organization, using public relations strategies in a variety of situations. Dive into a postgraduate studies focused on experiential learning and the promotion of entrepreneurship, which helps to create a personal workplace!

Study in Vilnius, a fast-paced European city, with marketing and PR companies based here as your future potential employers. Learn from a team of great lecturers, who can offer you not just theoretical knowledge, but practical planning, argumentation and organizational communication management, communication skills with media, too. Gain from other Universities with Erasmus + programs.

STUDY PROGRAMME PLAN

Management*;
Strategic Management*;
Public Relations History and Theory;
Design Thinking;
Creative Management and Leadership;
Communication Theories for Contemporary Society;
Master Thesis Project 1;
Research Methodology;
Public Relations Practice and Strategic Management;
Omni Channel Marketing and Communication;
Master Thesis Project 2;
Digital Public Relations;
Master Thesis;
Conflict Management;
Intellectual Property;
Practicum of Data Analysis.

Learning Outcomes

General competences and learning outcomes

Personal and Social abilities

Interpersonal (interaction) skills

The students will be able to understand psychological reactions of people;
The students will be able to understand the dynamics of social conflicts and manage them.

Ethical commitment and social responsibility

The students will be able to apply ethical attitudes and values, to understand the importance of social responsibility;
The students will be able to apply sustainability principles and make decisions based on sustainable development.

Subject specific competences and learning outcomes

Knowledge and its application

Decision making

The students will be able to make informed decisions;
The students will be able to understand the complexity of decision-making, the process and consequences applying critical and constructive thinkin

Ability to organize and plan

The students will know, how to organize management activities, lead a team and be responsible for performance results;
The students will be able to create and apply public relations management knowledge-based solutions;
The students will be able to create innovative public relations management projects and lead them;
The students will be able to plan and organize internal and external communication activities with the organization’s employees and stakeholders.

Ability to lead

The students will be able to creatively apply leadership methods / practices in professional problematic / crisis situations;
The students will be able to manage the activities of employees in global and local contexts, in complex and diverse situations.

Research skills

Scientific research skills

The students will be able to select, systematize and critically evaluate scientific research in the field of public relations management;
The students will be able to develop and independently conduct research in the field of public relations management;
The students will be able to present decision of public relations management field based on the results of the scientific research.

Abilities to systematize and analyze information

The students will be able to communicate effectively, fluently and persuasively, in writing and orally in at least one foreign language, discuss current issues in public relations management ;
The students will be able to select and systematize information from various sources and to analyze it, integrating the knowledge of different fields on the topic of public relations management;
The students will be able to independently develop and expand professional competence through lifelong learning.

Special abilities

Public information management and evaluation skills

The students will be able to develop, manage and evaluate the organization’s public information, systematically applying modern management theories for global, complex, uncertain environments;
The students will be able to design and develop public information campaigns;
The students will be able to evaluate operational efficiency by providing recommendations to employees and stakeholders of the organization.

Ability to maintain the organization’s image

The students will be able to form and maintain the image of the organization in the internal and external environment;
The students will be able to create and maintain a communication ecosystem between the organization’s employees and stakeholders;
The students will be able to create and implement external and internal organization’s communication crisis management solutions.

Ability to develop operational strategies using marketing techniques

The students will be able to apply marketing methods for public relations management.

Advantages in studies in Lithuania

Among popular study programs in Lithuania are Information Technology, Engineering, Business Administration, and Medicine. These programs are highly regarded and attract a large number of international students. With our help, you can study one of the above-mentioned programs.

Advantages of Studying in Lithuania

Lithuania offers a unique blend of high-quality education, affordability, and a welcoming environment. Tuition fees in Lithuania are generally lower compared to other European countries, making it an attractive destination for international students seeking high-quality education at a reasonable cost. There are several scholarship opportunities available for international students, including merit-based and government-funded scholarships that cover tuition fees and living expenses. Lithuanians are known for their welcoming and friendly nature. The country is a multicultural society, offering international students the opportunity to interact with people from diverse backgrounds. Lithuania is full of scenic beauties such as forests, beaches, and historic sites. The capital city, Vilnius, is famous for its historic architecture and vibrant culture. English is widely spoken in Lithuania, particularly among young people and in the academic community. This makes it easy for international students to integrate into society and communicate with their peers.

Higher Educational System

Lithuania's higher education system follows the Bologna Process, offering three main cycles: Bachelor's (3-4 years), Master's (1.5-2 years), and Doctoral (3-4 years). The academic year is divided into two semesters: the autumn semester (September to January) and the spring semester (February to June). The grading system typically uses a scale from 1 (very poor) to 10 (excellent). Average annual tuition fees range between €2,000 to €5,000. The examination session lasts 2-3 weeks at the end of each semester.

Cost of Living

The cost of living for students in Lithuania is relatively affordable. Monthly expenses, including accommodation, food, transportation, and entertainment, range from €500 to €800. Renting a student dormitory costs around €100-€200 per month, while private accommodation can range from €300-€600. Public transportation is also affordable, with monthly passes costing around €10-€15.

Lithuania is an ideal country for young people seeking a quality European education.

Fill out the following data and we will contact you

Your submission has been received!

We appreciate your time and interest! Please check your email or WhatsApp for further instructions on the next steps.

If you don’t see the message in your inbox, make sure to check your spam or promotions folder.

Public Relations Management in Lithuania

Public Relations Management, Master’s - 1.5 years, 4606€/year (English)

Advantages in studies in Lithuania

Fill out the following data and we will contact you