Personal Brand Management in Poland

Building a personal brand and effectively managing one’s image are challenges in the information noise of global society. Personal branding is usually equated with a collection of marketing tools or reduced to psychological and communication techniques. Within the framework of the specialty, students will acquire knowledge and skills related to creative image development, use of authentic personality attributes, attractive communication of one’s brand, use of effective online marketing tools, running successful campaigns, and image promotion in the media.

Personal Brand Management, bachelor’s – 3 years, 2400 €/year (Europe+), 3400 €/year (others)

Core modules:

• Identification and Creation of Competences;

• Workshop of the Leader and Speaker;

• Own Brand Strategy;

• Own Brand Communication;

• Marketing Tools in the Brand Strategy;

• Public Relations – Personal Image Management;

If you choose this program, you will receive knowledge in the following areas, among others:

− Speaking, persuading, and inspiring using one’s personal potential;

− Speaking to specific groups of consumers;

− Finding one’s brand differentiator, choosing a personal brand character, one’s style, and developing body language;

− Creating original stories, catchy advertising texts, interesting scripts and credible bios;

− Developing an effective marketing strategy and conducting a successful image management campaign;

− Using image protection and handling crisis situations;

− Promoting and maintaining one’s image in the media;

− Building a website and using Social Media: LinkedIn, Twitter, Facebook.com, Instagram in PR.

Advantages in studies in Poland

Among popular study programs in Poland there are Computer Science, Engineering, Business, and Management. These programs are highly regarded and attract a large number of international students. With our help you can enroll to the one of above mentioned educational institutions.
Advantages in studies in Poland

Poland is a country with a rich culture and history, offering high-quality education at affordable prices and vibrant student life. Here you will find modern universities, international programs and opportunity to study in the heart of Europe. Poland's rich cultural heritage, safe environment, and central location in Europe make it an ideal place for students to explore and enjoy their studies.

Higher educational system

Poland's higher education system follows the Bologna Process, offering three main cycles: Bachelor's (3-4 years), Master's (1.5-2 years), and Doctoral (3-4 years). The academic year is divided into two semesters: the winter semester (October to February) and the summer semester (February to June). The grading system typically uses a scale from 2 (fail) to 5 (excellent). Average cost of year tution fee is between 3000 to 6000 Euro. The examination session lasts 2-3 weeks at the end of each semester.

Cost of living

The cost of living for students in Poland is relatively affordable. Monthly expenses, including accommodation, food, transportation, and entertainment, range from €600 to €900. Renting a student dormitory costs around €130-€300 per month, while private accommodation can range from €450-€800. Public transportation is also affordable, with monthly passes costing around €11-€13.

Poland is a country with great opportunities and a high level of education.

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