You can choose one of two specializations: Marketing in Digital Transformation or Sales in Inovative Enterprise.

Digital Marketing with AI program that equips you with the skills to thrive in a rapidly evolving digital landscape. You'll learn advanced techniques for automating and personalizing marketing campaigns using AI, delve into content marketing strategies enhanced by AI tools, and understand the legal and ethical considerations of AI in marketing. You'll also develop essential skills in creative thinking and communication, crucial for leading teams and projects in digital marketing. While the full Marketing and Sales program in English is in development, this specialization offers invaluable globally relevant digital skills.

Core modles:

−Personal branding;

−Management in the digital economy;

−Digital innovations;

−Digital marketing design;

−Legal aspects of digital transformation;

−Artificial Intelligence for Business Automation with AI elements;

−Complex advertising and communication campaigns;

And others...

Sales in an Innovative Enterprise program in Poznań provides you with the advanced skills and knowledge to excel in modern sales environments. You'll master the art of managing innovative companies and their finances, explore the power of sensory marketing, and delve into customer experience (CX) and product design. You'll also learn persuasive techniques and gain expertise in the tools used by leading-edge businesses. While a dedicated English-taught Marketing and Sales program is in the works, this specialization will equip you with invaluable, globally relevant skills.

Core modules:

−Customer experience - design and implementation;

−Personal branding;

−Management of sales teams;

−Financial management in an innovative enterprise;

−Product design;

−Persuasion and influence techniques;

−Shopping network strategies;

−Sensory marketing;

−Tools for managing an innovative enterprise;

And others...