Our Psychology in Management programme equips you with the tools to understand behaviour, motivate teams, and drive organizational change. Learn to harness emotional intelligence and consumer insights to make smarter, more impactful decisions. Revolutionize your leadership style by blending strategy with empathy, all while enjoying the freedom to tailor your education to fit your life.

You will develop crucial leadership and team-building skills, essential for fostering collaboration in diverse, multidisciplinary teams. A comprehensive exploration of consumer behaviour and decision psychology will enhance your ability to anticipate customer actions and craft strategies that align with market demands.

Master's studies in the specialization of "Marketing Management" are an ideal proposition for you if you want to gain advanced knowledge in effective customer communication, brand building, as well as strategy development, and project management. 

‍

Our curriculum covers a wide range of topics, such as: 

− integrated marketing, emotional consumer approach, and holistic marketing perspective: you will understand the complexity of integrated marketing and develop emotional competencies in approaching consumers. 

− working on marketing campaigns, brand communication, and promotional strategies: you will learn and practice designing and implementing marketing campaigns. 

− consumer behavior: you will learn about consumer behavior based on psychology and market trends, understand the psychological aspects of purchasing decisions, and familiarize yourself with modern tools for emotional marketing. 

‍

Why choose our specialization? 

• curriculum tailored to the needs of the job market: you will gain foundational knowledge about consumer behavior; 

• you will benefit from a flexible study program - classes are scheduled in the afternoon, so you can easily combine your studies with, for example, work;

• market psychology, and trends, which are crucial for effective marketing actions: you will learn to identify and apply the most effective marketing strategies tailored to different business models;

• experienced instructors: classes led by qualified academic staff and business practitioners. 

The Master's degree program in the specialization "Project Management" is the ideal option for you if you want to gain advanced skills in planning, executing, and supervising projects and obtain PRINCE2® and Agile certifications!

‍

Our curriculum covers a wide range of topics:

− introduction to project management: through this, you will learn and understand the basic skills of project processes;

− project management tools: you will gain a working knowledge of the various techniques and tools used in project management;

− preparing for the Agile exam: you will be able to familiarize yourself with the principles and practices of the Agile methodology in the context of project management;

− preparing for the Prince 2 exam.

‍

Why choose this specialization?

• practical program tailored to the needs of the market: our program focuses not only on the technical aspects of project management but also on communication and interpersonal skills;

• this specialization opens the door to a variety of professional environments, including IT, construction, and marketing, where the ability to manage projects effectively is key.