Psychology of Teamwork specialization has been developed for those who want to learn about the psychological aspects of human resource management. During your studies, you will master the basic mechanisms that govern individual behaviour. You will learn techniques for building effective teams, resolving conflicts, and managing diversity in the workplace. You will learn to effectively negotiate contracts, agreements, and terms of cooperation. You will be prepared to plan the professional development of employees, motivate them, and evaluate their performance. You will also learn how to design training programmes and conduct coaching sessions.

Additionally, you will gain practical knowledge in the fields of negotiation and mediation psychology, psychological consulting, and communication within work teams.

By choosing Marketing Psychology, you will learn and understand the psychological mechanisms governing consumer behaviour. You will gain the skills to plan and conduct activities related to advertising, marketing, and communication, including social media. You will learn how to apply knowledge of the psychology of influence to create advertising and marketing campaigns that effectively impact customers’ emotions and needs. You will also become proficient in using tools that will allow you to analyse consumer behaviour. Additionally, you will learn to recognize and respond to behavioural patterns to influence people’s decisions and choices more effectively. You will master the principles of the psychology of public relations and social media. Finally, you will learn how to effectively build your company’s image.

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