However, this value needs to be created, given an identity, presented to recipients and constantly increased. The specialty was prepared for those interested in the processes of brand creation and management. These people are Brand Managers, coordinating activities related to the planning, organization, implementation, and control of projects in this area. As part of the specialty Brand Manager, students will gain knowledge and skills in building the capital of a widely understood brand (corporate, personal or product). The program of the specialty allows one to realize the importance of decisions made by the brand manager for the efficient functioning of the enterprise and facilitates the understanding of the essence, nature, scope and possibilities of using a variety of methods and tools in this area.

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Core modules:

• Branding strategies;

• Personal branding;

• PR in crisis management;

• Product management;

• Social media;

• International marketing.

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If you choose this program, you will receive knowledge in the following areas, among others:

− comprehensive knowledge of the essence, regularities and problems of enterprise functioning, essential business processes, management models and current trends in economic theory and practice;

− knowledge of applied methods, techniques and tools used to create brand equity and build brand value;

− critical understanding of knowledge and its practical use to evaluate phenomena occurring in all areas of the enterprise and its environment;

− analytical thinking and foresight, including the ability to collect data, analyze information and creatively use it in brand management processes;

− decision-making in the area of creating an enterprise’s offer and building a brand (corporate, personal, product).