To do any of this we must accept the need to improve – not because we are not good enough but because we can be even better.

In that context, all education must be broadly based and explorative in nature, and incorporate not just academic but personal growth too. Most Bachelor degrees are based on cultural convention and an archaic and rigid system, not pedagogical wisdom that shoehorns everyone into making specialization choices, too early and that in most cases, count for nothing in the real world.

The BBA program  is designed to offer maximum flexibility, educational efficiency and a relevant foundation to set students up for future success in both life and business. The program is based on the pragmatic recognition that business education needs to go beyond just teaching business processes, but must expand into developing practical skills and helping students develop a strong and resilient personality.

There are many local and global challenges that our current and future students will face, our responsibility as educators is to deliver a program that prepares them with broad practical, personal and business skills to adapt and thrive. Our mission is to build up a global generation that will push to change society for the better, addressing the environmental, institutional and social dysfunction that threatens humanity.

Core modules:

− Principles of Marketing;

− Business Management;

− Psychology I – Human Behaviour;

− Negotiation & Conflict Resolution;

− International Business Law;

− Macroeconomics;

− Building & Leading Teams;

− Accounting Theory & Practice;

− Marketing Lab: Brand Creation;

− Sales Development;

− Production & Logistics;

− Intellectual Property Law;

− Digital Marketing;

− Start Up Model;

And others...

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